As an enormous Harry Potter fan myself I couldn't believe my luck when I was handed this brief. I was tasked to bring Diagon Alley to life at Kings Cross station for one day only using a 3D wall art installation. NBC Universal Parks & Resorts celebrated the one year anniversary of its Harry Potter Diagon Alley attraction in Orlando and wanted to create an immersive photo experience to celebrate it's birthday and inspire people to visit the park on future holdays.

 

Fans of Harry Potter were given the chance to have their photo taken in front of the realistic painting of the wizarding street with a series of movie props.Photos taken were uploaded to the campaign's dedicated microsite, while visitors could also share their snaps instantly on social media.

 

As the sole Art Director on this campaign and the biggest Harry Potter fan in the agency I successfuly and seamlessly delivered a  JK Rowling approved (no joke it acctually happened) experience that mirrored the magic of the Orlando park. From scamping, pitching, designing and helping build the experience at 3am in Kingscross sation this truely was my favourite project of all time.